Employer Branding in the Age of Sustainability and Digital Transformation

The study aims to reposition the employer brand in today’s environment, where digital transformation is accelerating, sustainability principles are shaping corporate strategies, and the psychological, cultural, and technological dimensions of the workplace are evolving simultaneously. Employer branding is approached as a multi-layered structure that integrates organizational identity, employee experience, psychological capital dynamics, AI-supported applications, and sustainability-based governance principles, in addition to serving as a talent attraction tool. The book offers a comprehensive framework that spans from the historical and theoretical foundations of the concept to digital employee experience, a positive psychology approach, AI-driven human resources practices, ESG-based corporate identity, and the contextual characteristics of employer branding in emerging economies.